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TL;DREvery edit needed a developer and booking was buried → a Webflow CMS the team owns with a clear booking path → +30% booking conversion, per the client.
- Role
- Frontend Developer
- Client
- Cleaning services company
- Year
- 2024
- Stack
- Webflow, Webflow CMS, Google Search Console, Google Analytics
In one paragraph
A Webflow site the marketing team edits themselves, built around booking requests. The marketing team scales outreach on its own while the site keeps collecting bookings.
Context
A local cleaning company needed a clear brand presence that turns visitors into booking requests.
Problem
Every content change needed a developer, and the old site buried the booking path.
What I did
- 01
CMS the team owns
Services, blog and testimonials editable in Webflow CMS without a developer.
- 02
Conversion path
Clear calls to action, service breakdowns and short forms on every page.
- 03
SEO foundation
Structured content, metadata and Search Console set up from day one.
Results
+30%
booking conversion in the first two months, per the client
Stack
- Webflow
- Webflow CMS
- Google Search Console
- Google Analytics